According to a recent survey, Meta-owned Facebook has had difficulty keeping its place among the top 10 apps on the US App Store this year.
The internet giant's app has lost popularity in the App Store's Top Charts, according to an examination of iPhone App Store data, as younger customers switch to emerging social networking experiences like TikTok and the upcoming BeReal.
According to the data, Facebook was only removed from the list of the top 10 free iPhone apps in the US seven times last year. But by 2022, that number has already risen to 97, a sign that Facebook would be losing ground as new apps compete for the top spots in the App Store charts.
In contrast, the Facebook app only dropped out of the top 10 apps in the App Store six times in the first half of 2021. However, according to information provided to TechCrunch by app intelligence company Sensor Tower, it has dropped out of this grouping a total of 59 times in the first half of 2022.
Even at one point, it missed the Top 10 entirely. The company highlighted that the number of consecutive days might increase to as many as 37 in 2022, from just two in 2021.
Additional analysis by data.ai, previously App Annie, an App Store data source, corroborated this result as well, despite finding that the app went out of the US Top 10 on iPhone only four times in 2021 as opposed to 110 days so far in 2022.
It was discovered that this year, Facebook's drop-off periods were primarily concentrated in April, May, and June. The app's ranking dropped into the 30s on April 18 and went as low as No. 44 on April 21, making April Facebook's poorest month thus far.
Notably, this occurred at the same time when BeReal was ascending the App Store's Top Charts and reaching the Top 5.
BeReal is the top non-gaming app right now in the US App Store.
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